Privacy Policy

1. Information We Collect

Information You Provide to Us

We collect information you provide directly to us, including:

• Account Information: Name, email address, company name, business type, password, and billing information
• Social Media Credentials: When you connect your social media accounts, we receive authentication tokens and basic profile information
• Customer Support Communications: Information you provide when contacting our support team
• Survey and Research Data: Responses to surveys, questionnaires, or research studies

Information We Collect Automatically

• Device Information: Device type, operating system, browser type, IP address
• Usage Data: Pages viewed, features used, time spent on platform, click patterns
• Location Information: General geographic location based on IP address
• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies. See our Cookie Policy for details.

Audience Data We Collect and Process

Our core service involves enriching social media audience data. We collect and process:

• Public Profile Information: Usernames, display names, profile pictures, bios, public posts
• Demographic Data: Age range, gender, location, language preferences
• Professional Information: Job titles, industries, company information (from public profiles)
• Interest and Behavior Data: Topics of interest, content engagement patterns, brand affinities
• Advertising Identifiers: Mobile advertising IDs (MAIDs), device identifiers

2. How We Use Your Information

We use the information we collect to:

For Platform Users:

• Provide, maintain, and improve our services
• Process your transactions and send related information
• Respond to your comments, questions, and customer service requests
• Send you technical notices, updates, security alerts, and support messages
• Communicate with you about products, services, offers, and events
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Comply with legal obligations

For Audience Enrichment Services:

• Create aggregated and anonymized audience insights and reports
• Build demographic and psychographic profiles for marketing analysis
• Identify audience segments and patterns
• Provide enrichment data to our business customers
• Improve our data quality and accuracy

3. Legal Basis for Processing (EEA/UK)

If you are located in the European Economic Area or United Kingdom, our legal basis for collecting and using personal information depends on the data and context:

• Performance of Contract: Processing necessary to provide services you requested
• Legitimate Interests: Processing for our legitimate business interests, such as improving our services, unless overridden by your rights
• Consent: Where we have obtained your explicit consent
• Legal Obligation: Processing necessary to comply with applicable laws

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: